Data into decisions.
Analytics consultant / From measurement design to improvement proposals
Looking at analytics data isn't enough on its own. K.Works works with you end to end, from measurement design to reporting, improvement proposals and building the habit inside your company, so your team can make its own decisions.
First consultation free · In writing, worldwide
CVR by day × hour
Find the issue → Prioritize → Propose
All charts and figures shown are samples.
Clients supported
300+ companiesExperience
10+ yearsCertification
Passed the Senior Web Analyst exam2017
01 / Problem
The tools are in place. The numbers are there. And still no one can decide what to do next. It's a common place to get stuck.
Most of the time the cause isn't a lack of analytical skill.
It's that measurement design and a decision-making framework aren't in place.
02 / Service
I don't stop at one-off analysis. I take it all the way to your business decisions. I can also support just the parts you need.
SERVICE 01
Fix "we can't get the numbers we need" at the root. I work back from your business KPIs to define tracking requirements, then implement and verify them.
SERVICE 02
Monthly reports that go beyond lists of numbers to what to do next, with written follow-ups to keep everyone aligned.
SERVICE 03
I look across your site, ads and content to find the structural bottlenecks, then rank the next moves by business impact.
SERVICE 04
The goal is that you don't need to keep outsourcing. I help your team read GA4 on their own and form their own hypotheses.
03 / BigQuery
Tracking, ads, purchases, inventory. When you connect data from separate places at the customer level, you can see things like this. Here are 15 examples, using an ecommerce site.
04 / Why K.Works
I don't just report numbers. I lay out the points you need to make a decision: what is happening, why, what to do next, and how to measure it. Only with all four is it a report, in my view.
I don't only analyze. I implement and verify GA4 / GTM myself. Not leaving incorrect data in place changes how accurate the proposals can be.
I'm not aiming to keep you outsourcing forever. I work alongside your team and leave behind decision frameworks, operating rules and documentation so they can run on their own.
05 / Flow
The first consultation is free. No pushy proposals and no pressure to sign. In English, everything happens in writing (email or chat), and I keep in close touch throughout.
Reach out through the form. It helps if you include your current challenges and the tools you use, as far as you know.
Reply within 2 business daysBy email, I'll ask where you are now and where you want to be. I'll also share any improvement points I can spot at that stage.
By email / FreeI propose the scope, timeline and cost that fit your challenges. The plan can be adjusted to your budget.
We agree on goals, KPIs, how we'll work and how we'll communicate, then get started.
We run the cycle: set up tracking → analyze → propose → execute → verify. Regular written updates cover progress and next actions.
06 / Works
Across projects of different industries and sizes, I've handled everything from building the measurement foundation to improvement proposals.
Recruiting / Major job site
As lead analyst, I set things up so the site could be compared before and after the redesign. By continually proposing fast PDCA cycles, the budget expected to take six months to recover was recovered in three.
Before/after comparison / Impact testing / Improvement proposals
Ecommerce / Tens of millions of yen in monthly sales
I built the measurement foundation with additional GTM tracking and BigQuery integration, visualized it in Looker Studio (now Data Studio), and stayed with the team from prioritized proposals through implementation instructions.
GTM implementation / BigQuery integration / Looker Studio / Ongoing support
07 / Clients
08 / Price
The plans below are examples. After hearing about your needs and challenges, I'll propose a scope and price that fit.
For anyone who'd like a quick look at their current numbers.
¥30,000 / report after that
For anyone who wants an objective view of where things stand.
Typical turnaround: 1 week+
For teams that want to keep improving while watching the numbers.
Minimum term: 3 months
For companies that want to grow people who can work with data.
In Japanese · Online, or on-site within Japan
Beyond these, I can combine services to fit your budget and challenges. Feel free to ask.
09 / FAQ
Yes, I can help from setup onward. In fact, involving me from the initial design stage means less rework later.
Size doesn't matter. With fewer pages, it can actually be easier to focus your efforts and see results.
Yes. I often join as a bridge between you and your web or ad agency, helping set shared evaluation criteria.
12 / Contact
Your first consultation is free and happens by email.
It's fine if you don't know where to start yet.
Remote, in writing · Worldwide
